Here at Braid, we obviously appreciate good branding – from articulate messaging to a consistent look & feel. Brand “polish” happens when your typography, layout, and color themes are consistent across platforms – and one of the biggest opportunities you have in making an impactful first impression is cohesive brand photography.
Branded photography can help set the tone and make a good first impression – and it can reassure and build trust with your potential customers because you’re showing them what they can expect when they hire or buy from you.
I know, I know! Just the words “stock photography” conjure up images of very happy and very white middle-aged couples walking along the beach with a glass of wine in hand.
In this article we’re going to cover the basics of what you need to know when it comes to creating and utilizing your own brand photography. But trust, stock photography has come a long way and with a curatorial eye you can find beautiful and diverse imagery that sets the tone for your brand.